The fallout from Nvidia’s RTX 4080/4090 reveal last week has been intense. We saw the reveal of the RTX 4090 – a phenomenal achievement in performance – backed by the debut of pioneering new technology like DLSS 3 frame generation, the remarkable RTX Remix and a new version of Cyberpunk 2077 that is to all intents and purposes running with full path-tracing. The technology is there to move PC gaming onto a new level but reaction to the keynote has instead been dominated by RTX 4080 pricing. Two RTX 4080s of very different spec levels are coming – priced at $899 and $1199 respectively – and based on reaction to Nvidia’s own benchmarks, there’s a performance gulf between them and an ‘fps per dollar’ deficit compared to prior gen-on-gen leaps.
There’s still much we don’t know. Nvidia’s numbers cover a mere handful of games – so the actual value of RTX 4080 in its dual guises can only really be ascertained via hands-on testing with a much wider array of titles, plus the take-up of DLSS 3. What is clear, however, is that the nature of an 80 series card has radically altered. Looking back to RTX 3080, it used a cut-down version of 3090 and 3090 Ti silicon, the GA102 processor. Both 4080 cards use different, smaller processors – AD103 and AD104 vs the much larger AD102 in the 4090 – and so the expectation is a significantly wider delta between 80 class and 90 class performance this time around. The differences in RTX 4080’s compute power and memory bandwidth are remarkable, both against the 4090 and each other. With that in mind, it is difficult to understand why two quite different products both receive 4080 naming. Factoring out DLSS 3, only the RTX 4090 seems to offer a substantial gen-on-gen improvement, based on Nvidia’s own numbers.
Part of the discussion in DF Direct Weekly this week covers the various reasons why this is happening. The backlash puts the blame squarely on Nvidia for over-pricing its products, for ‘rebadging’ a prospective RTX 4070 as an RTX 4080 in order to deliver an 80-class product for under a thousand dollars. However, last week, Nvidia boss Jensen Huang delivered a stark message: that cost reductions on performance, or the same performance for half the cost with a new generation are a thing of the past.
Backing up Nvidia’s position, Xbox architect Andrew Goossen spelt this out to us in plain language two years ago – the cost-per-transistor is not reducing at speed anymore. Microsoft saw no route to cost-reducing Xbox Series X effectively, hence the launch of Xbox Series S. If existing tech cannot be cost-reduced, it stands to reason that more performance will hike up prices. Meanwhile, in recent times, the PlayStation 5 has increased in cost, despite using a smaller 6nm chip. Beyond all of that, we’ve not even factored in out-of-control inflation and its impact on GPU prices.
00:00:00 Introduction00:21:59 News 02: DLSS 3.0 revealed! 00:42:19 News 03: RTX Remix modding tools impress00:47:33 News 04: RT Overdrive patch teased for Cyberpunk 207700:52:38 News 05: Xbox DRM scaled back for disc games 00:58:48 News 06: NTSC/PAL switching for PS+ classic games introduced01:02:05 News 07: New Star Ocean demo suffers performance woes 01:06:21 DF Supporter Q1: Given the leak of the Tegra T239, a likely Switch SoC, when is the new Switch going to be released? 01:12:32 DF Supporter Q2: How much difference does memory speed make in games? 01:14:07 DF Supporter Q3: Do you think Konami will go back to developing new big games? 01:16:51 DF Supporter Q4: What are your thoughts on the GTA6 leak? 01:22:49 DF Supporter Q5: Rich, did you imagine yourself doing this sort of work 20 years ago? And what’s one game you need to have a physical version of?
There may well be mitigating factors to explain the pricing but ultimately, the market will decide what to make of the RTX 4080. The reaction is such that there’s undoubtedly a golden chance for AMD to make an impact with its upcoming RDNA 3 graphics line. If Nvidia is indeed over-pricing, AMD has the opportunity to significantly under-cut its opposition. If it doesn’t meaningfully offer a much better deal, we should accept the probability that big silicon commands big prices going forward, just as Nvidia suggests. In its favour, AMD is moving to a multi-chiplet design, as opposed to the larger monolithic processors as found in RTX 4000 products. Using chiplets, elements like memory controllers can be entirely separate processors, fabricated on cheaper processes and potentially lowering cost. It’s a strategy that has paid off handsomely for AMD in the CPU space – so Team Red may yet deliver. Right now though, the RTX 4090 will remain the preserve of the super-affluent, delivering far superior performance than RTX 3090, even beating the 3090 Ti into a cocked hat, by quite some margin. The message is clear though: the biggest gen-on-gen upgrade with Nvidia’s new line of graphics hardware comes at a price: $1599, specifically.